How to Navigate Sell2Wales – Part 1

Sell2Wales Hompage

What is Sell2Wales?


If you frequent one of the many business-related pages on Facebook (Cardiff Start, for example) or you’re prone to scrolling through your timeline on LinkedIn in the pursuit of business and networking opportunities, the chances are you’ve come across one of these:

 Example Sell2Wales social media advert


Ooh, I see those all the time!


We’re not surprised.  This is a link to a notice on Sell2Wales, a website (or portal) that serves two functions:


  • It allows Welsh public sector organisations to advertise contract opportunities


  • It provides private sector businesses of all shapes and sizes the opportunity to search and apply for these contracts



Why is it so useful? What are the benefits?


Public sector organisations, such as Cardiff City Council, do not always have the resources, skills or manpower required to fulfil certain functions in-house, so they outsource these to the private sector.  Sell2Wales is open to all manner of private sector businesses and the contracts advertised are varied and often quite lucrative-provided your business has the resources and capacity to fulfil the contracts advertised, Sell2Wales has plenty of new business potential.


Shut up and take my money!


Before you abandon this blog in pursuit of public sector Nirvana, there’s a couple of things you need to know…


First of all, the sign-up process is pretty time-consuming and complex to say the least.  Secondly, the process of navigating Sell2Wales in search of contracts can be laborious, overwhelming even.  The following is a quote posted by someone on a well-known local business community page, on a well-known social media platform:


“Spending 15 minutes registering on terribly laid out forms to be presented with a bajillion word documents is super terrifying!”



Lastly (and this is the crunch), Sell2Wales is a tender portal and in order to apply for any of the contracts listed, you must adhere to the bid writing process we highlighted in our last blog ‘How to Prepare a Tender-Top Tips for Bid Writing Success’.


Double Whammy.




At Tendient, we have plenty of experience of navigating Sell2Wales on behalf of our clients, so to help ease the pain of signing up to and navigating this tender portal, we’ve put together the following guide for you.  Enjoy.


Navigate Sell2Wales in 5 easy steps.


Okay, you’ve decided to take the plunge and make your first foray into the World of tendering.  As mentioned, you will need to sign up to Sell2Wales first.  The following 5 steps will help guide you through the process.


Step 1 – Go to the Sell2Wales website

  • Head over to
  • At the top right-hand corner of the home page, you will see a white CTA (call to action) entitled ‘Free Registration’


Sell2Wales is free to use


  • After clicking on this button, you will be directed to the ‘Registration’ page
  • As mentioned in our last blog, “How to…”, private sector business owners such as yourself are referred to as suppliers, whereas public sector organisations issuing the contracts are referred to as buyers. As such, you will need to click on the ‘Register as a Supplier’ link.



Step 2 – Register as a Supplier

  • After clicking on the ‘Register as a Supplier’ link, you will be transferred to a page entitled ‘Supplier Registration’
  • Below this you will see the word Supplier Details and the top half of a form you need to fill in. The first part is straight forward-just supply the information asked of you (i.e. name, phone number, job title, organisation name, organisation address etc.)


Register as a buyer or a supplier on Sell2Wales


Now, here’s where it gets a little tricky…



Following the section of the form that requests details of your organisation, you will see the term ‘NUTS Code’.  NUTS is an acronym for Nomenclature of Territorial Units for Statistics…


“Okay, I’m done.  Can I go home now!?’’


Relax!  This isn’t complicated.  A NUTS code is “ a geocode standard for referencing the subdivisions of countries for statistical purposes” (Wikipedia).

Essentially, each EU country is subdivided into mini territories, and each territory is assigned a reference (i.e. a NUTS code).

All you need to do is click on the drop-down arrow and select your primary business location.



For instance, Tendient is based in Newport, South Wales.  Therefore, we would select NUTS code UKL21 (Monmouthshire and Newport).  If you are based in Cardiff or the Vale of Glamorgan, you would select NUTS code UKL22.



Once you have selected your NUTS code, you will need to input your Dun and Bradsheet or DUNS number.  The form clearly explains what this is and its importance, so we don’t have to.

Chances are you will have absolutely no idea what your individual DUNS number is so, as per the instructions given, click on the ‘Look Up’ button and, based on the information provided earlier (i.e. business name, address etc.), Sell2Wales will retrieve your DUNS number for you.


The rest of the form is pretty self-explanatory from here on out:



  • Indicate if you are a third sector business (i.e. community organisations, charities etc.)
  • Do you work in the construction industry? Have a Constructionline number?  Input your Constructionline number to make applying for construction related tenders easier.



  • Decide if you want to receive the Sell2Wales newsletter
  • For the last step of this form (Account Information), you will need to submit an email address (you will use this every time you log into Sell2Wales) and create a password. As per the form instructions, it needs to be a minimum of 9 characters in length and contain at least:


-One capital letter;

-One number;

-One special character (examples are given).


  • Confirm you have read the Terms & Conditions, then hit the ‘submit’ button.


Once this has been completed, you will be presented with a screen stating your registration has been confirmed


This appears once you've confirmed your registration on Sell2Wales


  • Click ‘continue’ to return to the home screen and then check your inbox…you’ve got mail!
  • Like most things you sign up to online, you need to verify your membership via your email provider for security.  Clicking on the link provided in the email will transport you back to the Sell2Wales website where you will be presented with the following:



Congratulations!  You have officially registered with Sell2Wales.


Step 3 – Subscription Service and Search for Contracts

  • Immediately after clicking on ‘continue’ as per the image above, you will be presented with the following:



  • Due to the language used, you may well think you have ended up on this page by mistake.  Rest assured, this is the next step in the process after verification of your membership.  Don’t be confused by the information referring to cost on the right-hand side of the screen either, as the process of signing up to and using Sell2Wales is free of charge.


This concludes part 1 of our guide to naviagating Sell2Wales.  Keep your eyes peeled for part 2 which will be available early next week.  If, in the meantime, you’ve found a contract you like and need help putting a bid together, contact us to arrange a meeting.  Be sure to let us know how you take your coffee…